Roy Keane Adored Badge
This enamel pin badge immortalises one of the most controversial and infamous moments in Manchester derby history: Roy Keane’s brutal challenge on Manchester City's Alf-Inge Haaland in April 2001.
Part of the "Adored" collection, the design depicts the immediate aftermath of Keane's high, knee-level tackle at Old Trafford, an act he later admitted in his autobiography was a premeditated act of revenge for a 1997 incident involving the two players.
The badge features the word "Adored" beneath the scene, referencing the status Keane maintains amongst United supporters who valued his uncompromising leadership and fierce protection of the club’s honour.
For many fans, Keane remains the ultimate "midfield general" who captained the team during their most successful period, including the historic 1999 Treble.
Wearing this pin is a nod to the "raw, primal energy" and zero-tolerance standards he brought to the pitch throughout his 12-year career at the club.
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