Noughty

Key Benefits: Restores Condition: Builds condition, enhancing barrier function for softer, smoother more resilient hair. Dermatologically Tes...

Key Benefits: Scalp (health) Support: Washes away dirt and build up for a healthy-feeling, clean scalp to support optimal scalp and hair condit...

Key Benefits: Frizz Reduction + Control: Proven to reduce frizz by up to 90% and leave hair 7x smoother hair for 48 hours*, this anti-frizz shamp...

Key Benefits: Frizz Reduction + Control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) ...

Key Benefits: Frizz reduction + control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) ...

Consumer User Trial Results: 87% of users noticed their hair felt thicker and looked fuller. 87% of users said the Tonic was light enough to use ...

Key Benefits: Thicker-feeling: Hair is left looking and feeling thicker and fuller. Restores condition: Builds condition, enhancing barrier func...

Consumer User Trial Results: 87% of users noticed their hair felt thicker and looked fuller. 82% of users experienced stronger hair in just 12 we...

Key Benefits: Restores Moisture: Replenishes moisture to enhance the cuticle barrier and moisture content for touchably soft curls. Curl Definit...

Key Benefits: Restores Moisture: Replenishes moisture to enhance the cuticle barrier and moisture content for touchably soft curls. Curl Definit...

Key Benefits: Restores Moisture: Replenishes moisture to enhance the cuticle barrier and moisture content for touchably soft curls. Curl Definit...

Immediate Damage Repair: Reverses and repairs damaged hair, returning it to a healthy state after just one use*. Strength Boost: Increases hair ...

Instant Damage Repair: Repairs and restores hair to a healthy state after just one use*. Enhanced Shine: Delivers 2x more shine and gloss, givin...

Instant Damage Repair: Repairs and restores hair to a healthy condition after a single use*. Stronger Hair: Boosts hair strength by 70%, making ...

Key Benefits: Volumising: Helping give body to fine, limp hair types. Restores Condition: Builds condition, enhancing barrier function for mo...

Key Benefits: Volumising: Helping give body to fine, limp hair types. Gentle Cleansing: The Natural, sulphate free formula gently cleanses hair ...

Key Benefits: Tone Correction: Neutralises brassy, yellow and orange tones, removing them from blonde, silver and grey hair. Restores Conditi...

Key Benefits: Bye-bye brassiness: A purple pigment-rich shampoo that helps neutralise unwanted yellow, orange and warm tones in blonde, silver an...

Key Benefits: Restores moisture & smooths each cuticle: Deeply hydrates while sealing the hair cuticle to lock in moisture, reduce frizz and ...

Key Benefits: Gently Cleanses: Lifts away impurities without disrupting your hair and scalp’s natural moisture barrier, making it the perfect mat...

Key Benefits: Frizz-fighting + shape-supporting: Smooths each strand to help control frizz and support your natural curl pattern from root to tip...