Jo Malone Blackberry & Bay Eau de Cologne 100ml Spray

Jo Malone London Blackberry & Bay Eau de Cologne 100ml is a fresh, fruity-green cologne built around the memory of late-summer blackberry picking on an English country walk. Created by perfumer Fabrice Pellegrin, the composition pairs a juicy, slightly tart blackberry top with bittersweet grapefruit, weaves bay leaf and a soft floral lift through the heart, and settles on a brambly, woody base of vetiver and cedar. Like the rest of the Jo Malone London cologne range, it is designed to be worn alone or layered with another scent from the line.

Fragrance notes

• Top: Blackberry, Grapefruit
• Heart: Bay Leaf, Floral Notes
• Base: Vetiver, Cedar

Olfactory family: Fruity Green Woody  |  Launched: 2012

About Jo Malone London

Jo Malone London is a British fragrance and lifestyle house founded in 1994 by Jo Malone and acquired by the Estée Lauder Companies in 1999. The brand built its reputation on simply named single-note colognes — Lime Basil & Mandarin, English Pear & Freesia, Wood Sage & Sea Salt — designed to be worn alone or combined as part of the brand's signature "Fragrance Combining" approach. The minimalist cream-and-black bottle and grosgrain bow have become as recognisable as the fragrances themselves.

Who it's for

Blackberry & Bay suits anyone drawn to fresh, fruit-forward colognes with a polished green and woody character. It works year-round but reads at its best in late summer and early autumn, ideal for daytime, office and warm-evening wear. It pairs beautifully with the brand's Wood Sage & Sea Salt for a more outdoor, salt-air finish, or with English Pear & Freesia for a softer, more floral lift. Wearers of Hermès Eau de Pamplemousse Rose or Atelier Cologne often appreciate Blackberry & Bay for the same effortless, natural-feeling profile.

How to use

1. Hold the bottle around 15 cm from the skin and spray onto pulse points — the wrists, the side of the neck and behind the ears.
2. For Jo Malone's signature combining technique, layer with a complementary cologne — Wood Sage & Sea Salt, English Oak & Hazelnut, or Wild Bluebell are popular pairings.
3. Reapplication during the day is part of the cologne ritual; the formulation is designed for fresh, generous wear rather than tight projection.

Specifications

• Size: 100ml
• Concentration: Eau de Cologne
• Gender: Unisex (marketed for women, widely worn by all)
• Brand: Jo Malone London
• Year: 2012
• Perfumer: Fabrice Pellegrin

Frequently asked questions

How long does Blackberry & Bay last on the skin?
As an Eau de Cologne, Blackberry & Bay is deliberately a softer, lighter wear than an Eau de Parfum. Expect strong projection for the first hour and a soft skin-scent for 4–6 hours total. Reapplication during the day is part of the wear ritual.

What does Blackberry & Bay smell like?
A juicy, slightly tart blackberry brightened by grapefruit and grounded by bay leaf and a brambly cedar-vetiver drydown. Fresh and natural-feeling, often described as "an English country walk in late summer".

What does it pair well with for layering?
The two most popular Jo Malone London pairings are Wood Sage & Sea Salt (for a more outdoor, salt-air finish) and English Oak & Hazelnut (for a deeper, woodier autumn character). For something brighter, layer with Lime Basil & Mandarin to lift the fruit.