Urban Decay Naked Liquid Foundation 30ml - 12.5
Urban Decay Naked Liquid Foundation in 12.5 is a 30ml lightweight, buildable liquid foundation designed to deliver a natural, skin-like finish. Long-wearing, transfer-resistant and breathable, it offers real-skin coverage with a soft, slightly matte glow.
About Urban Decay Naked
Urban Decay is the celebrated American makeup brand known for bold, slightly edgy colour cosmetics and its iconic Naked palette franchise. The Naked Liquid Foundation extends that aesthetic into base makeup — designed to deliver real-skin coverage with a polished, "off-duty cool girl" finish that feels weightless on the skin.
What you get
- 30ml liquid foundation
- Shade: 12.5 — designed for medium-to-deep complexions with warm undertones
- Lightweight, breathable formula
- Buildable, real-skin coverage
- Soft-focus, natural matte finish
- Waterproof and transfer-resistant
- Long-wear performance
What it does
The Naked formula glides on smoothly and blends easily, delivering a natural-looking, skin-like finish that smooths over imperfections without looking heavy or cakey. The lightweight, breathable texture makes it comfortable through long days, while the transfer-resistant, waterproof formula keeps the base in place — making it a strong choice for events, performances and warmer weather. 12.5 sits in the deeper end of the medium range, with warm-leaning undertones that flatter sun-warmed and naturally rich complexions.
Who it's for
This foundation is best suited to medium-to-deep complexions with warm undertones — wearers who want a real-skin, lived-in base rather than a heavily painted finish, fans of the wider Urban Decay range and those building a polished everyday makeup bag. The buildable formula also makes it suitable for both daytime and event wear.
How to apply
Start with cleansed, moisturised skin and a thin layer of primer if you wish. Shake the bottle, dispense a small amount onto the back of your hand, and apply with fingertips, a foundation brush or a damp sponge — working from the centre of the face outwards in light, blending strokes. Build up coverage gradually where needed. Set with a fine translucent powder for extended wear, particularly through the T-zone.
Specifications
- Brand: Urban Decay
- Range: Naked
- Product: Liquid Foundation
- Shade: 12.5
- Size: 30ml
- Coverage: medium, buildable
- Finish: natural, soft matte
- Waterproof: yes
- Skin type: all, especially combination/oily
Delivery
Fast & Free Delivery on Eligible Items.
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Returns
Something not quite right? You have 14 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken. Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
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