Urban Decay Naked Liquid Foundation 30ml - 13.0
Urban Decay Naked Skin Weightless Ultra Definition Liquid Foundation 30ml in shade 13.0 is a fluid, light-to-medium coverage foundation designed to look and feel like skin rather than sit on top of it. The formula leans on micro-dispersed pigments, vitamin E, green tea and Matrixyl 3000 peptides to even out tone, blur imperfections and care for the skin while it wears. Shade 13.0 is part of Urban Decay's deeper end of the original 18-shade Naked Skin range.
About Urban Decay
Founded in California in 1996, Urban Decay made its name with bold, beauty-counter-disrupting colour cosmetics — black eyeliners, vivid eyeshadows, the cult Naked palettes. The Naked Skin foundation line extended the same rule-breaking attitude into complexion makeup: rich pigment, modern textures, a finish that flattered without flattening features.
Key features
- Light-to-medium buildable coverage with a natural finish.
- Lightweight, fluid texture that diffuses imperfections rather than masking them.
- Vitamin E and green tea add antioxidant benefit.
- Matrixyl 3000 peptide complex supports skin appearance over time.
- Oil-free, fragrance-free, paraben-free formulation.
Who it's for
Naked Skin is best for women who prefer a foundation that looks like good skin rather than full makeup — those who find heavier full-coverage formulas too matte or too obvious. Shade 13.0 suits deeper complexions; if your skin is lighter, the wider Naked Skin shade range offers numerical depths in 0.5 increments. Equally suitable for office days, evenings out, and routine wear under a powder.
How to use
- Start with cleansed, moisturised skin and your usual primer if you use one.
- Shake the bottle gently and dispense a few drops onto the back of the hand.
- Apply with fingertips, a damp sponge or a foundation brush, blending outwards from the centre of the face.
- Build coverage gradually on areas that need more correction.
- Set lightly with a translucent powder for added staying power.
Specifications
- Size: 30ml
- Shade: 13.0
- Coverage: Light-to-medium, buildable
- Finish: Natural
- Brand: Urban Decay
- Free from: Oil, fragrance, parabens
A skin-flattering, weightless foundation for women who want their complexion to look like the best version of itself.
Delivery
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Returns
Something not quite right? You have 14 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken. Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
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